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Jacqueline Bisset Stars in New Role with Avon Anew Platinum Line

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By: Jamie Matusow

Editor-in-Chief

With aging baby boomers dangling a wealth of opportunities before skin care brands, Avon Products, Inc. has announced a partnership with international award-winning actress, Jacqueline Bisset. The 65-year-old British ’60s film star will serve as the face of the direct seller’s Avon Anew Platinum line, a new skin care system developed for women 60 years old and over. The Anew Platinum Night Cream and Serum debuts this fall through Avon representatives, and will be available beginning November 2010 in conjunction with an advertising campaign featuring Bisset; she will also endorse the products by appearing in the pages of the Avon brochure.

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